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Bina Dayaram

LLB (Hons), FPFS

I understand that everyone’s aims are different. Some people want a worry-free retirement. Some want to leave a legacy to loved ones, or to a cherished cause. Others want to ensure that they get the rewards from a successful business. I have helped clients achieve all of these goals, and can help you with yours.

I was thrilled to be shortlisted as a finalist and receive a Silver award in the Best Business Women Awards 2021 in the Financial Services category. These awards are all about recognising great female entrepreneurs and business leaders who are making a real impact on their relevant industry.

It was also an honour to be shortlisted as a Finalist in the St. James's Place Chartered Financial Planner Awards 2021.

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About

I am a Chartered Financial Planner who works mainly in the Hertfordshire area, predominantly in St Albans, Harpenden and Watford, and along with my team I help clients to achieve their financial goals, whether they are at the start of their investment career, or are seasoned investors. Much of my work comes through referrals from existing clients, solicitors and accountants.

Over my 20 years as a financial adviser I have worked on a wide variety of projects, from helping small business owners to set up company schemes to managing individuals’ inheritance tax. I also specialise in setting up trusts using investment vehicles.

I believe a good financial adviser should be a sounding board, a safe pair of hands, a trusted adviser, and someone who instinctively grasps a client’s hopes and dreams. When done with care, financial planning is a way to give you peace of mind, and to nurture you and your family so you can prosper in every sense.

I am also sensitive to the complexities of modern families, and am used to working alongside my clients as their situations, aims and priorities change. Indeed, financial planning is a lifetime journey for everyone, and I always ensure I review my clients’ financial picture on a regular basis to ensure that I am providing the best service for them.

Managing your wealth can be complex and time consuming. I can use my expertise to simplify your life, and to help improve your financial health.

I graduated with a law degree in 1997 and joined a graduate training programme to become a financial adviser, first for high street banks and since 2016 as a financial adviser. Over my career I have helped both private and business clients plan for their short, medium, and long-term financial security.

I always give considered, high-quality advice and won many awards at the banks where I worked, based on the quality of advice I gave and the number of clients I helped to achieve their financial aspirations.

I accepted the invitation to join St. James's Place in 2016 because I feel that the value, integrity and focus on client service which underpin St. James's Place chimes with the way I do business. I feel that the distinctive St. James's Place approach to investment management provides me with the ideal opportunity to provide my clients with an enhanced level of service.

The value of an investment with St. James's Place is directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested.

*Trusts are not regulated by the Financial Conduct Authority.

Prestigious industry status recognises the value I place on my development and gives clients the confidence that they are supported by one of the UK’s leading wealth professionals.
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We’re not about selling products. Of course, we aim to achieve the best returns and help you make the most of your money. But it’s not all we want. We’re relationship-builders, ready with guidance and advice whatever stage you’re at in your life. We offer a financial service that lasts a lifetime, and beyond.

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St. James's Place guarantees the suitability of the advice given by members of the St. James's Place Partnership when recommending any of the wealth management products and services available from companies in the group, more details of which are set out on the Group's website.

SJP Approved 08/11/2022

The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website www.sjp.co.uk/products. The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.